The activation celebrates the 25th anniversary of the NBC sitcom.

Friends pop-up opening in New York City this fall
by Michael Roffman
on July 29, 2019, 11:30am
The activation celebrates the 25th anniversary of the NBC sitcom.
Bonfires, merch pop-ups, and more already scheduled for Brooklyn, Chicago, and Miami, with more dates to come.
Socially conscious punks held a pop up show to promote the two-track effort in New York City.
Plus, the band will open a pop-up pub in London to celebrate the release of Concrete and Gold.
The band also played a new song, “Night So Long”, during intimate concert at their L.A. pop-up shop.
Featuring Daft Punk-inspired artwork, iconic instruments, and lots and lots of helmets.
Part retrospective, part store, the shop will open at Maxfield architectural space.