Last week, Bon Iver’s Justin Vernon expressed his displeasure with being a part of Eminem’s new song “Fall”. The Kamikaze track takes aim at a number of the Detroit rapper’s critics and contemporaries, including a line where he uses the term “f*ggot” in reference to openly bisexual rapper Tyler, the Creator. After tweeting that he was “not a fan of the message” and that “it is certainly not the time for slurs,” Vernon sent a message saying, “I was wrong and we are gonna kill this track.”
However, “Fall” appears very much alive, as Em has today shared its accompanying visuals. The James Larese-directed music video finds the MC literally running from the specter of his critics, personified by a smoke monster that rises from the depths of social media backlash. As the clip ends, a very changed Eminem takes a heavy step on a CD of his much-maligned 2017 effort Revival.
Take a look below.