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Purity Ring premieres “push pull” video — watch

on January 29, 2015, 10:40am

Purity Ring has revealed the music video for “push pull”, the lead single off the dream pop duo’s highly-anticipated new album after eternity. Directed by Renata Raksha (St. Vincent, ScHoolboy Q), the wondrous visual sees vocalist Megan James tangled up in a blanket of woolly, tentacle-like threads. Thrust forward, only to be withdrawn again, her body’s whippy movements echo the woozy ebb and flow arrangements of the track itself. Watch it below.

The album after eternity arrives on March 3rd via 4AD Records. In support, Purity Ring recently scheduled a spring tour, whose dates can be found here.