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Garth Brooks launches streaming music service GhostTunes, promises to revolutionize industry

on September 04, 2014, 5:00pm

Last month, the music industry reached yet another milestone; unfortunately for fans, labels, and artists, it was the worst kind of record-breaking feat. According to Billboard, weekly album sales hit their all-time low since Nielsen SoundScan first started recording such data back in 1991. Industry figures and artists alike were quick to attribute the disappointing numbers to the prominence of streaming services such as Spotify and Rdio.

Now, Garth Brooks — yes, the man who thought Chris Gaines was a good idea — is looking to change the industry for the better and reinvigorate music sales with the launch of his new website, GhostTunes.com. A one-stop shop for music, it’s similar to iTunes and Amazon in that users can buy albums and singles instantly. The main shtick of GhostTunes, however, is that it allows all purchased material to be played on any platform and any device.

“When I decided it was time to ‘go digital’ I didn’t find an existing way that really fit how I wanted to do it,” Brooks said in a press release. “I shared my dream with some amazing minds and together have created something really special – GhostTunes.com. This is a site that treats music with the utmost respect, where our job everyday is to offer music the way the artists want to share it to the listeners who live for and love it. That’s a job I hope I can do everyday.”

The statement further explains that customers don’t ever have to actually download the content onto their devices. Instead, the music would be accessed through a personal GhostTunes “locker” of sorts.

“Fans also can download their purchased content to play with the audio player of their choice on a phone, tablet or computer. Just as it seemed fans would be left buying music in an increasingly more restrictive configuration without the ability to take the music they purchase anywhere they please, GhostTunes.com offers a new way.”

At first look, the easy-to-navigate site offers the usual suspects from each genre: country (Brad Paisley, Miranda Lambert), pop (Ariana Grande, Maroon 5), rock (Coldplay, Godsmack), R&B (John Legend, Trey Songz), hip-hop (Jeezy, G-Unit), and EDM (Daft Punk, Disclosure).

Of course, Brooks’ latest venture wouldn’t be complete without a little self-promotion, too. (This is is still capitalism, after all.) GhostTunes.com is offering Brooks’ entire back catalog — including music, videos, and pre-order bundles for his forthcoming albums — for the “crazy low price” of just $29.99.

Time will tell if the new site ends up boosting sales. At the very least, we can assume Thom Yorke and Beck will be pleased with the new model.