Although most customers have enjoyed its fudge chips and hazelnut core, some have found its name problematic and even downright insensitive for allegedly making “light of student hazing.” As a result, the company is considering renaming the flavor altogether, The Huffington Post reports.
Since the launching of the product in February, Ben & Jerry’s has received a total of four complaints. The Kowiak family, whose son died during a college hazing ritual in 2008, was especially “shocked and […] dismayed” upon hearing about “Hazed & Confused”.
While the creamery has decided to discuss a possible name-change next month, they’re also quick to note that the flavor was “never intended to have any association with hazing.” “The ice cream contains hazelnuts, so it was always meant as a pop culture reference to ‘Dazed and Confused’,” spokesman Sean Greenwood told The Huffington Post.
He added, “Ben & Jerry’s believes that hazing and bullying have no place in our society. No individual, group, or entity should benefit by marginalizing others.”
A change in name is on the table, but it’s not hard to imagine the company having to alter the flavor itself, too. As Greenwood notes, “Not a lot of words rhyme with ‘hazelnut’.”
Below, watch a short clip on “Hazed & Confused” (and maybe head to your local supermarket to stock up on some just in case).
And revisit the Zeppelin song that started it all: