Features
Anniversaries, Cover Stories, Editorials,
Interviews, Lists, and Comprehensive Rankings

Festival Review: The Great GoogaMooga

on May 21, 2012, 5:12pm
view all

“Food is the new rock ‘n roll.”
– Justin Warner, chef at Do or Dine

“A knife, a fork, a bottle and a cork /That’s the way we spell New York.”
– Escort, “Cocaine Blues”

“You’re going to what?” The Great Googa Mooga doesn’t exactly roll off the tongue, but “music,” “food,” and “festival” do, and that’s about all I needed to tell people about the eponymous inaugural festival this weekend in Brooklyn’s Prospect Park. If that wasn’t enough to win over the skeptics, I broke it down by the numbers: 75 food vendors, 35 breweries, 30 winemakers, 20 bands, and 40,000 general admission tickets that sold out in a few hours. That’s what happens when you bring together Top Chef’s Tom Colicchio, David Chang of Momofuku (or alternatively, Jimmy Fallon’s fried chicken throwdown against ?uestlove’s “Love’s Drumsticks”), Anthony Bourdain, and James Murphy under Superfly, the events and marketing company behind Outside Lands and Bonnaroo.

googa 6 Festival Review: The Great GoogaMooga

The intersection of food and music is nothing new—I Like Food, Food Tastes Good tells you how to make your favorite bands’ favorite foods, James Murphy is an unabashed food enthusiast, and Sammy Hagar has his own restaurant, to name just a few favorite examples—but thanks to Googa Mooga’s advertising in every New York subway stop in the weeks leading up to the event, it’s recently been both lauded and vilified as the ultimate Platonic ideal. Admittedly, $250 per day is a hefty price tag for the Extra Mooga tickets, which allowed you to see panels like “Noshing with…” James Murphy, Aziz Ansari, and David Chang or eat brunch to the dulcet tones of the Dirty Dozen Brass Band. It’s hard to argue that there’s anything wrong, though, when you’re sampling three different kinds of pork sandwich while watching Fort Lean, or sipping Thai basil lemonade while Peelander Red plays guitar on top of a Porto-Potty.

Like any festival, there wasn’t nearly enough shade or free water (for once, there were plenty of bathrooms); the festival’s parameters were hard-pressed to fit so many people; and the hottest dishes, like Tom Colicchio’s pork belly tacos and Baohaus’ fried chicken Bao buns, sold out within hours of long lines that just kept getting longer. But concertgoers and foodies alike made up for it by sharing bites, wiping sauce off each other’s faces, and handing out extra water bottles to small children. The thing overheard most, however, was: “What is that, and where can I get it?”

-Harley Brown
Associate Editor, Senior Staff Writer

Saturday, May 19

Fort Lean

lean Festival Review: The Great GoogaMooga

If this band were a food we ate, it would be: Vinegar Hill House soft shell crab sandwich

Here’s why: A staple of New England comfort seafood, a softshell crab sandwich cushions cornmeal-crusted crabmeat between slices of soft white bread slathered with aioli (for the uninitiated, that’s mayonnaise flavored with things like garlic and lemon. I know). It’s best eaten in season, which starts in May when the softshell crab molts its outer shell for summer and becomes soft enough to eat.

To go out on an exoskeletal limb, Fort Lean’s frontman Keenan Mitchell is like the crab: Crunchy on the outside, his dyed-blond mane and cut-off t-shirt belie wailing about improving his posture and dreaming that are more sanguine than Sammy Hagar. Slammed between the indie-rock white bread, tribal punk rhythms and clean guitar riffs, songs like “Dreams (Never Come True)” and the too-appropriate “Sunsick” were the perfect accompaniment for a summer day.

softshell Festival Review: The Great GoogaMooga

Like the soft shell crab sandwich, they were perfectly cooked, with an expert production value and well-mixed set. But despite the instant gratification of the aioli and those strummed, French Kicks chords, there just wasn’t enough meat. For their winning combination of talent and posturing, Fort Lean just didn’t pack enough punch to be more than an opening band. –Harley Brown

Unknown Mortal Orchestra

umo2 Festival Review: The Great GoogaMooga

If this band were a food we ate, it would be: Crawfish Monica

Here’s why: Named after its signature dish, Crawfish Monica serves up the New Orleans version of lobster mac ‘n cheese. Swimming in a sauce with you-don’t-want-to-know amounts of butter and half-and-half, tiny crawfish nest in soft piles of rotini pasta, spiking the palate with nuggets of sweet saline. It’s a heavy dish, and it rumbled in my stomach like Unknown Mortal Orchestra’s bass riffs, fueled by bassist Jake Portrait’s rare Gibson SG. On Saturday, the three-piece’s murky psychedelia surged across the Hamageddon stage with the power of new drummer Greg Rogoff, who looked like Dave 1 from Chromeo.

crawfish Festival Review: The Great GoogaMooga

Surprisingly, there was no soundboard in the audience, so the engineering seemed to be for the band. Perhaps consequently, frontman Ruban Nielson’s falsetto was almost indiscernible among the matching guitar tones, the kick drum, and that bass. It didn’t matter for a funk freakout like “How Can You Luv Me”, which relies on the more rhythmic elements, but too often his falsetto’s flavor was drowned out by the instrumentation. When Nielson soloed out on “Thought Ballune” with Air Guitar-levels of awesome on par with the nearby Grond replica with an actual suckling pig turning on a pit inside, it was a burst of that shellfish decadence. –Harley Brown

Nordic Thunder

thundah Festival Review: The Great GoogaMooga

If this artist were a beverage we drank, he would be: Wild ginger iced tea from Cooking with Coolio.

Here’s why: There’s no need to have a restaurant called “Cooking with Coolio.” Ever. Nor is there a need to ever have a national air-guitar championship. Ever. Yet, these two things exist and there’s nothing we can do but roll with it. In fact, we only ended up grabbing a drink from the Coolio cooks for the same reason we ended up seeing Nordic Thunder: We were waiting for something else. It was hot, we were thirsty, and wild ginger iced tea had the shortest line. We went for it. While waiting for the next act to take the stage, we got to see Nordic Thunder air guitar to a Beastie Boys medley. While some drinks (see: milkshakes, beer, lemonade of exceptional citrus content) sometimes make you more thirsty, the overwhelming ginger taste in the iced tea left my mouth completely dry. There was simply too much. In essence, the same thing can be said about the excess air-humping of the air guitar world champion. While his pelvic thrusts were a marvel in the world of hip-isolation, his 30 seconds on stage were hard to swallow. Not to mention, later that day at The Roots’ set, he wasn’t air guitaring at all. Phony.

coolio Festival Review: The Great GoogaMooga

Note: I might just be angry that there was no actual Coolio sighting at Cooking With Coolio – angry enough that I was disappointed with the imagery presented in an air guitar competition. –Michael Zonenashvili

Unchained, the “Mighty Van Halen Tribute”

halen1 Festival Review: The Great GoogaMooga

If this band were a food we ate, they would be: Dinosaur Bar-B-Que pulled pork sandwich.

Here’s why: The first thing I ate at a food festival was a pulled pork sandwich, a regular old pulled pork sandwich. This staple BBQ food wasn’t morphed or molded in any way to fit the more specialized nature of foods at the festival. It wasn’t topped with a mango pineapple-infused sauce, the buns came from a bag, and the price was reasonable. With all that, I thought I’d feel guilty for succumbing to the urge to eat delicious, messy barbecue for breakfast instead of something more exotic or weird. The situation was eerily similar sitting on a hill and waiting for a Van Halen Tribute to take the stage. Where was my hip, indie-rock buzz band featuring a strange unconventional instrument or female drummer?

The soundcheck was a lot like waiting in line for the pulled pork. While the band soundchecked by actually tapping solos on guitar and pounding drums, I admitted to myself and the others, “Okay, this is going to be awesome.” It was a lot like getting to the front of the pulled pork line and being overwhelmed by the smell and the bubbling pots of barbecue sauce in front of me, regardless of my decision I knew I was going to have a good time.

pork Festival Review: The Great GoogaMooga

Unchained took the stage only to nail an hour-long greatest hits set. Doppelgänger Lee Roth even nailed the banter: “Where’s the BEEEEEEEER at?” The guitarist had used all his remaining hair to create a paltry yet endearing mohawk; but, he was forgiven for nailing “Eruption”.  I had realized there was no shame in getting a pulled pork sandwich at a food festival after the set. It may be a standard food, but when a restaurant dedicates its business to mastering this one item, it has to be pretty darn good. The perfect texture of the pork, the light spiciness to the sauce, and its sheer size justified our purchase. Unchained does the same thing: Any kid on YouTube can nail “Eruption”, but these guys dedicate their lives to it, giving it way more substance than some random online video. If a tribute band can get me to flail my arms and terribly air drum to “Hot for Teacher,” I can eat pulled pork for breakfast. –Michael Zonenashvili

Holy Ghost!

ghost1 Festival Review: The Great GoogaMooga 

If this band were a food we ate, they would be: Momofuku Milk Bar Crack Pie

Here’s why: There’s not much to Momofuku’s Crack Pie. Its ingredients are basically the base ingredients for a cookie or cake, yet somehow along the way, this slice of gooey, cold pie develops a taste to live up to its name. It becomes addicting, spikes your heart rate, and makes you want to borrow $5 from your friend to get a second slice. It’s got a slight fruity aftertaste, something like passionfruit, lemon, or both. It’s hard to figure out exactly what you’re eating in this dense slice of pastry.

Holy Ghost! takes a page from Momofuku Milk Bar. Their stage setup, like the pie, is something we’ve all seen before. It’s a mirror image of LCD Soundsystem’s: side-stage drum kit, aux percussion in the middle, guitar on the opposite side, and a large analog synth rig armed by two members in the back. While the ingredients are standard, the typical DFA spread of electronic sounds, Holy Ghost! changes the flavor with a certain kick that’s as hard to pinpoint, like Crack Pie’s aftertaste.

crackpie Festival Review: The Great GoogaMooga

Maybe it’s the slightly more sexy nature of the vocals. This isn’t Hot Chip’s Alexis Taylor singing or James Murphy talking over some disco-infused rhythm. But maybe it’s the ready-for-radio structure of songs like the LCD-sampling “Do It Again” or Cut Copy-esque “Say My Name” that got crowd members to start moving. Either way, the 45-minute Holy Ghost! set left us wanting more, in the dark, in a crowd of moving and sweating people.  They would fare better as the afterparty, indoors and with a light show, but we’ll gladly enjoy them in the hot sun. The Crack Pie is an afterparty in and of itself and it’s worthy anytime. –Michael Zonenashvili

The Hot Sauce Takedown

sauce2 Festival Review: The Great GoogaMooga

How do you incapacitate two CoS writers? Nine kinds of brutal, tastebud-obliterating hot sauce. In fact, by the third or fourth sample of fever-inducing sauce, we were reduced to blubbering piles of pain, but we powered through.

The first vendor told us that they ran out of homemade tortilla chips to try his sauce on, a fair warning that we were about to eat generic brand chips. What the man should’ve said was “turn back, don’t do this.” However, we probably would’ve felt bad if we didn’t try. As hopeful winners filled small condiment containers with sauce, they quickly tried to sway our votes with words like “habanero” and “sriracha.” We didn’t need any swaying from their fancy spice jargon, the nuclear reds of coconut sriracha sauce, mango habanero, and even a misleadingly hot grape-based jelly were enough to pump us up for our inevitable downfall.

harleydying Festival Review: The Great GoogaMooga

For some reason, we tried every sauce, burning our lips and tongues to seemingly irreversible levels as we keeled over, clutched our faces, and cursed the “Big Gay Vanilla Milkshake” line for being too damn long. –Michael Zonenashvili

Bear Hands

saucedying Festival Review: The Great GoogaMooga

If this band were a food we ate, they would be: The Hot Sauce Takedown

Here’s why: Well, both were viscerally painful. Bear Hands played a set of power chord-laced, generic indie rock including a vocalist’s intonation that made his words sound like borderline baby talk. While Bear Hands might have had a larger crowd by the mid-day set, it was a shame people waiting in line for the pulled pork sandwiches were subject to music that was more difficult to get through than Ghost Chili-based hot sauce. The band tried to bolster their setup with a few flourishes of brightly plucked Afro-pop riffs, but in the end it was less exciting than skipping the hot sauce challenge to chug a bottle of generic Tabasco. While the hot sauce challenge rewarded in the end, getting through more than a bit of Bear Hands’ set was more worthy of a pat on the back. –Michael Zonenashvili

The Roots

roots Festival Review: The Great GoogaMooga

If this band were a beverage we drank, it would be: Brooklyn Soda Works cardamom cream soda

Here’s why: There are a lot of different kinds of soda, but Brooklyn Soda Works’ is the only company that seems to know what it’s doing. They gave out samples of a few different kinds, and like true molecular gastronomy, it was literally pleasing to figure out which flavor was what. We decided that lavender iced tea was what you would drink if you drank soda instead of orange juice during breakfast for dinner, and cardamom cream soda was The Roots.

The Roots’ supple medleys are no stranger to anyone even tangentially familiar with hip-hop over the past two decades or your typical Jimmy Fallon fan, but they still astound live. They noodled in and out of allusions to Sir Mix-A-Lot, “Sweet Child of Mine”, and the James Bond theme song between original cuts like Do You Want More?!!!??!’s Biggie-based “Mellow My Man”, only making a noticeably clean break from their signature medleys for How I Got Over’s title track. With such a dense, self-referential set—and in light of Questlove’s Michele Bachmann-gate last year—I wondered how much The Roots played crowd favorites like “Apache” and “Scenario” because they were fun and usually a part of the band’s show or because they were a subtle dig at the Sperry-clad set freaking out in the VIP section.

bksw logo e1337633127312 Festival Review: The Great GoogaMooga

Whatever the reason, I’m hard-pressed to find a better moment during the weekend’s performances overall than when Black Thought’s nephew break-danced at the end of the set (except maybe when Tuba Gooding, Jr. psyched out ?uestlove, or Captain Kirk played the guitar one-handed, or…). The point is, like cream soda, the Roots will never go out of style. Their jazz/rock/-hop fusion alludes to old familiar flavors like chai, or Dr. Pepper, while still being innovative and damn fun. –Harley Brown

Sunday, May 20

Sausage Making with Adam Kaye

sausagemaking e1337634013539 Festival Review: The Great GoogaMoogaBeing hungry under the punishing mid-day sun isn’t the best time to learn that a restaurant goes through four pigs and 15 gallons of pork fat a week. “Low fat sausages—it ain’t gonna work,” said Adam Kaye, the head chef at Blue Hill, a restaurant in upstate New York housed in a working four-season farm and educational center. “Vegetarian sausages, I’m not so sure about either.”

That was the takeaway message from Kaye’s sausage-making demo: You need a lot of fat to make a good sausage. And, ironically, “heat is the enemy of sausage-making.” Over the course of 45 minutes, Kaye and his assistant made a red wine and garlic sausage to the distant, dulcet strains of Charles Bradley. The team made the process actually seem easy, cheap, and self-sufficient along the lines of making one’s own cheese or yogurt. It was compelling until they started pushing the 25% fat/75% meat mixture through a meat grinder that the marbled ribbons, and their squelching noise, made me consider those veggie dogs after all. When I heard the strains of “Lovin’ You”, I used it as an excuse to duck out. –Harley Brown

Charles Bradley and His Extraordinaires

If this band were a beverage we drank, it would be: Momofuku Milk Bar frozen Arnie Palmer

Here’s why: “The Screaming Eagle of Soul” is actually a big softie. After moan-yowling through my favorite song, he took a breather and pointed to an unseen woman standing in the front row. “You will always be my angel. Thank you for your goodness,” he said, before removing his jacket to reveal a matching shirt emblazoned with a giant Hawaiian flower. Even though he’s nearing 70 years old, Bradley’s long, world-weary years as a James Brown impersonator on the West Coast consistently (and flamboyantly) pay off onstage.

Like Bradley’s R&B, the Arnie Palmer sounds a little too close to wood-paneling and handclap lights, but with the right ratio it can be just what you need on a hot summer’s day. And Momofuku Milk Bar’s frozen version encapsulates those flavors in a form you can only savor as it melts. It might not be classy, but it’s classic, and oh-so-smooth, baby girl. –Harley Brown

We Barbarians

barbarians Festival Review: The Great GoogaMooga

If this band were a food we ate, it would be: Melt Bakery ice cream sandwiches

Here’s why: We arrived to We Barbarians’ mid-afternoon set just as they started playing David Byrne’s “Strange Overtones”. I didn’t recognize the song at first: Like much of Googa Mooga’s acts, the UK threesome specializes in the indie-fied version of arena hair metal, so the cover was infused with the group’s bombast, echoic vocals, and chords yearning for an audience that’s not lying down, still stuffed from the day before, on a grassy knoll. It’s also telling that right afterward, they started playing an original song called “Chambray” that I mistook for yet another cover of U2’s “Hold On”. Like Fort Lean, they’re talented musicians with only well-honed arrangements to offer; but lacking that special something, or sounding too much like something else, they’ll always be doomed to opening band-dom.

icecreamsam Festival Review: The Great GoogaMooga

The three Barbarians were like Melt Bakery’s peanut butter-banana, red velvet, and snickerdoodle-cinnamon sandwiches we slurped down from Melt Bakery. Like Elvis Presley’s signature sandwich, ice cream sandwiches just barely fall on the okay side of decadent, taking up enough calories for a much more substantial meal. And they’re delicious while they last, but afterward they leave you really, really thirsty and remembering too late that humans as a species are lactose-intolerant. But we will always eat them because, come on, it’s a sandwich made out of cookies and ice cream. –Harley Brown

Great CSA Smackdown: A Just Food CSA-inspired Cooking Competition

I first found out about community shared agriculture at my old job as a server at an organic, locally-sourced restaurant. There, answering questions like, “Why is that potato purple?” (answer: “It’s a purple potato”), I learned that ramps are wild baby leeks and that you can put things like corn and sweet potatoes in omelets not because it’s the new “thing” but because they’re in season. A CSA takes that concept and puts vast quantities of newly harvested, in-season vegetables in boxes for you to take home or have delivered to your home and cook with.

csa Festival Review: The Great GoogaMooga

It’s a daunting concept (what are you supposed to do during kohlrabi season?), so sustainable agriculture organization Just Food recruited Chopped’s Nissa Pierson and Fig and Pig Catering’s Holly Sheppard for a CSA throwdown. The two contestants received their ingredients several hours beforehand—which isn’t quite as white-knuckled as your standard televised cooking competition—and took to the “stage” with only fish sauce and homemade Tabasco and herbs, respectively, to make something of their in-season ingredients. Admittedly, watching people cook is less than exciting without a suspenseful soundtrack and snarky judges, so we left early to catch some disco. –Harley Brown

Escort

escort Festival Review: The Great GoogaMooga

If this band were a food we ate, it would be: Red Hook’s El Olomega pupusas

Here’s why: The first thing I thought when I heard Escort was, This band could be on the soundtrack to The Birdcage. Literally a few seconds later, they dedicated the next song to Donna Summer and launched into the telltale opening “Toot toot! Aaahhh beep beep!” of “Bad Girls”. This 17-piece band—four vocalists, two guitars and a bass, a three-piece string section, a drum kit augmented by two additional percussionists, a sax, keyboard, trombone, and trumpet—jams straight-up disco, from songs with lyrics like “Cocaine runnin’ around my brain” down to the Latin horns, 4/4 time, and colorfully dressed female vocalists.

pupusas Festival Review: The Great GoogaMooga

Like pupusas, it’s party food. The band themselves have said it wouldn’t even matter if they performed for anyone else because it’s always a party for them. Pupusas are like flat tamales, which means they feed a crowd and are delicious: Stuffed with chicken and cheese and dressed with sour cream and pickled red cabbage, these corn pancakes were one of the best things I ate all weekend. They’re exotic, easy, and light enough that you can keep dancing the mid-day away. –Harley Brown

Peelander-Z

peelander3 Festival Review: The Great GoogaMooga

If this band were a food we ate, they would be: fried chicken Bao from Baohaus

Here’s why: Normally, after seeing a group of people climb on stage in matching racing helmets and costumes, I’d give myself a couple minutes before giving up. With a color-coded, comic book superhero getup, Peelander-Z took the stage and suddenly got an entire field of lounging foodies to stand and participate in what I can only imagine is the closest they’ll get to being on a Japanese game show. Peelander Yellow led them through synchronized dance moves while the rest of his crew played fast paced punk music that was akin to Black Flag’s “Six Pack” but about space-bowling instead. (Seriously, the song was about star bowling.)

baohaus Festival Review: The Great GoogaMooga

While it might have seemed like Peelander-Z was playing into a Japanese stereotype with American flair to get a laugh, they were actually much like the fried chicken Bao from Bauhaus. The Bao (a sweet steamed bun) encased a cultural clash of flavors (orange-spiced fried chicken on the inside). The band actually used their Japanese characters to play off of American stereotypes at points. Peelander Yellow asked the crowd, “How many of you are named Mike? One Mike? Two Mike?” (in a heavy accent) before a tune called “So Many Mike”. It seemed logical, since there are a staggering amount of us named Mike! They played baseball on stage, brought up kids to sing, and dove off portable toilets while it became increasingly obvious that their act was anything but contrived. In fact, it may have been the most authentic set of the weekend. While it only took one bite to be floored by the fried chicken Bao, Peelander Z took some warming up to, but the results conjured up the same enthusiasm. –Michael Zonenashvili

Fitz and the Tantrums

fitz2 Festival Review: The Great GoogaMooga

If this band were a food we ate, they would be: Do or Dine foie gras doughnut

Here’s why: Fitz and the Tantrums’ retro-soul revivalist music might be as forced and unpalatable as shoving a combination of goose liver and corn in what might have been a perfectly good jelly doughnut. While the festival grounds were abuzz with “Have you tried the foie gras donut?”, Fitz and the Tantrums had the music-goers nearly as excited as well. However, the first bite into anything close to the center of the donut should make anyone realize that sometimes, trying to jump on a bandwagon that appeals to a group striving to be more cultured simply doesn’t work.

The people who mispronounced foie gras throughout the weekend were probably the same who claimed they love soul, citing Fitz as their favorite singer. In fact, throughout the set, Fitz was consistently monotone. The most joinable sing-alongs were to covers of “Sweet Dream (Are Made of This)” and “Steady as She Goes” rather than their own singles. Even new song “The End” seemed like a regression into a song to be performed only in retirement homes or for a wedding of a couple renewing their vows for the third or fourth time.

foiegras Festival Review: The Great GoogaMooga

I hate to judge a band by the fact that there was more than one fedora on stage, but even the style of the band seemed contrived. Leather jackets in the summer don’t fit many acts, and a streak of dyed grey hair in the front is hardly ever appropriate. It also tends to be a downer when a great amount of a bands set is spent telling you to clap your hands or to be louder. You gotta work for that, Fitz. It won’t come easy just because you ask.

A lot of people told us to try the foie gras doughnuts, and we blew $11 on a textural nightmare. It was simply a clash of two things never meant to be together, a lot like a wedding band being on the main stage of a music festival. –Michael Zonenashvili

Daryl Hall and John Oates

oates3 Festival Review: The Great GoogaMooga

If this band were a food we ate, they would be: Georgia’s Eastside Barbeque wild boar sloppy joes

Here’s why: It’s amazing how many people knew every word to every Hall and Oates tune, and these people were young. When GoogaMooga’s lineup was announced, it seemed like there was a far greater demand to get Sunday tickets, likely only to see these two on stage together playing nothing less than a greatest hits set.

While the two looked excited to be there, enthusiastic to perform during the part of the day where the heat subsides for a cool breeze, the sold-out food wasn’t the only thing amiss. Hall had a telepromoter at his feet feeding him lyrics (even I remember “Maneater”, come on) and the band appeared like hired guns with little to no chemistry showing.

oates4 Festival Review: The Great GoogaMooga

In fact, they seem to fit the mold of our wild boar sloppy joe just perfectly. Hall and Oates are like the cafeteria food of the live sets we saw that weekend. I remember kids getting excited for sloppy joe day in the middle school cafeteria, but they never walked away talking about how great their lunch was. Ultimately, a sloppy joe is a sloppy joe.  You can tack on “wild boar” in front of the sandwich name, but it still remains as tame and inoffensive as a food can possible get. The sandwich crumbles into itself and no mess of napkins (or teleprompters) can reassemble it into the picture-perfect powerhouse it seems like just by name.

Daryl Hall and John Oates may look young and sound pretty good on stage, but leave nothing to take away from the show. Anyone will eat a sloppy joe, but maybe only to finish lunch and go play outside. Anyone will see Hall and Oates for free at an outdoor festival, but maybe only to dance nostalgically with their friends to “You Make My Dreams Come True”. –Michael Zonenashvili

Gallery

Photographer: Michael Zonenashvili

[nggallery id=362]

view all